PRINT TECHNIQUES

At the moment we have to take techniques for printing into mind, we need to find out the best way to print our products in bulk and find out the expenses and history of the techniques, so I put it in the form of a Infographic.

PRODUCT COMPLETION

I have created my products to somke audience specification buty also added my own ideas into the mix.

This is my Album / CD cover that looks profesional like a real CD / Album cover, it is done to exact dimensions and includes all the information you expect to see on a CD / Album cover.

This is my T-shirt design that is also printable onto a Hoodie, it has the ''REMAINS OF YOU'' skull logo from the CD / Album cover and has a guitar pick with the ''OLD TOWN RECORDS'' logo on the top layer.

This is my Poster / Flyer for old town records that promotes the intention of the company, a few signed local bands and the oppertunities that ''OLD TOWN RECORDS'' offer

This is my business cards, its aim is to captivate the audience via a Wild West style wanted poster that is eye catching and keeps you thinking, ''why that design?'', ''what does it mean, crimes agains music?''. It keeps people thinking and questioning the business card, which i think is a clever way of advertising because it is constantly in the audiences subconcious and they are thinking about it and keeping it in mind without realizing.

PRODUCT DEVELOPMENT

The products i am making to advertize ''OLD TOWN RECORDS'' are coming together well, I have started to design a T-Shirt / Hoodie, Poster / Flyer, CD / Album and a set of Business cards, the development stage is key during a products life, its the point where you captivate you audience, attract more attention by leaking development photos and info and many other things. My products are all based on REAL record label's products that you expect to see.

PRESENTATION

I made a PowerPoint Presentation (PPP) that outlined my business plan and filled in any gaps, I presented it to my partner and a small audience to start with and handed out a series of feedback reports to the audience so I knew exactly how to change my PowerPoint, i could improve it and make it easier to understand by cutting down the paragraphs into bullet points, i added my company logo in the corners in order to make the slideshow consistent and I then presented it back to them and asked a series of questions about the chosen products; T-Shirt / Hoodie, CD / Album, Flyer / Poster and a set of  Buisness Cards.

                I will my PowerPoint Presentation for my company to a focus group and get a series of answers to the following questions. My PowerPoint is consistent with design all way through and highlighted key features that I could elaborate on.

                Could you please fill out this sheet at the end of the PPP for your comments and constructive criticism? The following questions will help me improve and amend my presentation and products to suit my audience’s requirements and expectations.

1.       Would you purchase or like to see and purchase ‘OLD TOWN RECORDS’ T-shirt or Hoodie?

a.       Yes        

b.      No

2.       Would you purchase or like to see an ‘OLD TOWN RECORDS’ album recorded by one of our signed artists such as ‘REMAINS OF YOU’, ‘AVA DIVINE’ or ‘BEYOND DRIVEN’?

a.       Yes        

b.      No

3.       Would you pay attention if you saw an ‘OLD TOWN RECORDS’ poster of flyer advertising local bands, gigs and our scouting opportunities?

a.       Yes

b.      No

4.       Which of the products would you want to see the most or wish to own the most?

a.       T-shirt/Hoodie

b.      Album

c.       Poster

d.      Other (please state) …………………………………………………………………………..………………………

5.       What products would you expect from a record company and what price would you expect them to be retailed at?

……………………………………………………………………………………………………………………………...………………………………………………………………………………………………………………………………..….…………………………………………………………………………………………………………….…………………..…………………………………………………………………………………………………………………………….…….

6.       What did you think of my presentation overall, constructive criticism please. Please tell me anything you wanted to see or expected to see within my presentation.

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….……

Thank you very much for taking your time to help me achieve my goal, Jordan Szabo''

ABOVE: is the Feedback sheet that i handed to my audience, i am still waiting for them to fill it out and get back to me so i can then ammend my products and presentation even futher.

BUSINESS PLAN

                Youth will be served! For the past 10 years, music has been made strong in every area of popular music except for the vital and chaotic world of Heavy Metal music. Old Town Records will focus only on recording Heavy Metal performers, promoting their success in the popular mainstream world music.

MISSION STATEMENT

Old Town Records  will capitalize on the growing entertainment market across the world through the production and promotion of high quality entertainment. Located in Barnsley the company will become highly profitable through the sale of pre-recorded music products such as Compact Discs / DVD, Internet and Music Downloads and also revenues generated from additional profit centers . Old Town Records will own and control the masters (master copies), copyrights and licenses of its product, which will enable Old Town Records to create immediate revenue streams while growing its music catalogue into a multi-million pound asset

 

EXECUTIVE SUMMARY

Old Town Records Chairman, Jordan Szabo, has created, promoted over 100 artist  throughout his/ career and wants to expand his promotions in order to actually record artist. These artist have generated over £10,000  in revenue for such companies The Courthouse Pub, Pulse Bar, Polish Club, Grey Horse Pub and Snooty Fox.

A variety of these projects have surpassed estimated sales levels for tickets and earned industry recognition through  Awards, and other recognition.

 Old Town Records  has formed an experienced, award-winning management team. As artists, producers and executives, projects produced by these individuals have European tours and big names in the underground music scene while selling 10,000 copies of their albums/ep’s. The years of experience maintained in both the business and creative sides of record company operations will enable Old Town Records to generate profitable revenue immediately.

Old Town Records  maintains strong affiliations in the music industry through relationships with industry legends such as Stephen Gilberthorpe and has been offered international distribution with HMV. This provides Old Town Records the opportunity to generate revenue from the world's largest music markets.

Old Town Records will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable Old Town Records to earn massive revenues through the growing popularity of digital downloads, as well as, traditional full-length CD albums.

Old Town Records will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion.

Based on conservative revenue projections, Old Town Records will generate over £30,000 in sales revenue throughout  2012-2013, and £55.000 in 2014-2015. Old Town Records will reach positive cash flow in the following 24 months of operations while netting profits of £10,000  in 2012-2013 and £35,000 in 2014-2015.

Old Town Records founders are seeking £50,000 in equity investment capital.
These funds will be used to:

a) establish corporate offices,
b) maintain overhead expenses,

c) acquire and secure artists,

d) fund project production budgets,

e)  fund marketing and promotion budgets.

A staged infusion of capital over the course of the first 12 months of operations will provide Old Town Records with the necessary financial resources.

THE FINANCIAL PLAN

RECORDING STUDIO LET - £350 per day
            A Mackie Onyx 1220 mixer – £ 338.28
            A Digidesign M-Box (comes with ProTools) – £287.22
            Waves Native Power pack software plug-ins – £ 239.35
            KRK RP8 or M-Audio BX8 monitors – £319.13
            Shure SM7 mic – £ 223.39
            iMac – £1,649.00

            Overall – £3056.37 to set up a recording studio
CONTACTS WITH RETAILERS – HMV, Jacks Music's
CONTACTS WITH SUPPLIERS – £110 per 100 CD’S
OFFICES - £29-49 p.p.w on Summer Lane, Barnsley
PRINTING COMPANIES – 200 flyers £29.53, £2.24 per 2 colour screen print T-shirt

Financial Goals & Objectives Property & Equipment

Financial Rationale Audio/Video Masters
Income Statement Deposits Sales Revenue Copyrights & Trademarks General & Administrative Expenses Organizational Expenses Statement of Cash Flow Legal and accounting fees Accounts Receivable Inventory Investment Opportunity Accounts Payable Phase 1 and 2 of the Offering Project Production Budgets Warrants Including record release estimate Marketing & Promotion Budgets Total Production Cost Balance Sheets Total Marketing & Promotion Cost unit Artist/Producer Royalties Mechanical Royalties
Sales Revenue Unit Manufacturing Expense

LOGO CHOICE

I decided to go with the logo that was pure text because I caught the eye, became a semiotic to people because the font was unique and suited the name 'Old Town Records' because the font is a old western stlye with my own personal touches that I added after the text was rasterized on Photoshop CS5.

NAME AND LOGO IDEAS

I didnt have to brainstorm for too long because i had name ideas in my head already because the ideas were already floting about in my head long before i started this project. I always wanted to run my own record label and try make a success in the music industry so it was a very good project for me to do. i had already looked into expenses and thougfht of a name all i needed was a logo and the correct skill to advertise and promote my company, which i have aquired through this course so far.