BUSINESS PLAN

                Youth will be served! For the past 10 years, music has been made strong in every area of popular music except for the vital and chaotic world of Heavy Metal music. Old Town Records will focus only on recording Heavy Metal performers, promoting their success in the popular mainstream world music.

MISSION STATEMENT

Old Town Records  will capitalize on the growing entertainment market across the world through the production and promotion of high quality entertainment. Located in Barnsley the company will become highly profitable through the sale of pre-recorded music products such as Compact Discs / DVD, Internet and Music Downloads and also revenues generated from additional profit centers . Old Town Records will own and control the masters (master copies), copyrights and licenses of its product, which will enable Old Town Records to create immediate revenue streams while growing its music catalogue into a multi-million pound asset

 

EXECUTIVE SUMMARY

Old Town Records Chairman, Jordan Szabo, has created, promoted over 100 artist  throughout his/ career and wants to expand his promotions in order to actually record artist. These artist have generated over £10,000  in revenue for such companies The Courthouse Pub, Pulse Bar, Polish Club, Grey Horse Pub and Snooty Fox.

A variety of these projects have surpassed estimated sales levels for tickets and earned industry recognition through  Awards, and other recognition.

 Old Town Records  has formed an experienced, award-winning management team. As artists, producers and executives, projects produced by these individuals have European tours and big names in the underground music scene while selling 10,000 copies of their albums/ep’s. The years of experience maintained in both the business and creative sides of record company operations will enable Old Town Records to generate profitable revenue immediately.

Old Town Records  maintains strong affiliations in the music industry through relationships with industry legends such as Stephen Gilberthorpe and has been offered international distribution with HMV. This provides Old Town Records the opportunity to generate revenue from the world's largest music markets.

Old Town Records will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable Old Town Records to earn massive revenues through the growing popularity of digital downloads, as well as, traditional full-length CD albums.

Old Town Records will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion.

Based on conservative revenue projections, Old Town Records will generate over £30,000 in sales revenue throughout  2012-2013, and £55.000 in 2014-2015. Old Town Records will reach positive cash flow in the following 24 months of operations while netting profits of £10,000  in 2012-2013 and £35,000 in 2014-2015.

Old Town Records founders are seeking £50,000 in equity investment capital.
These funds will be used to:

a) establish corporate offices,
b) maintain overhead expenses,

c) acquire and secure artists,

d) fund project production budgets,

e)  fund marketing and promotion budgets.

A staged infusion of capital over the course of the first 12 months of operations will provide Old Town Records with the necessary financial resources.

THE FINANCIAL PLAN

RECORDING STUDIO LET - £350 per day
            A Mackie Onyx 1220 mixer – £ 338.28
            A Digidesign M-Box (comes with ProTools) – £287.22
            Waves Native Power pack software plug-ins – £ 239.35
            KRK RP8 or M-Audio BX8 monitors – £319.13
            Shure SM7 mic – £ 223.39
            iMac – £1,649.00

            Overall – £3056.37 to set up a recording studio
CONTACTS WITH RETAILERS – HMV, Jacks Music's
CONTACTS WITH SUPPLIERS – £110 per 100 CD’S
OFFICES - £29-49 p.p.w on Summer Lane, Barnsley
PRINTING COMPANIES – 200 flyers £29.53, £2.24 per 2 colour screen print T-shirt

Financial Goals & Objectives Property & Equipment

Financial Rationale Audio/Video Masters
Income Statement Deposits Sales Revenue Copyrights & Trademarks General & Administrative Expenses Organizational Expenses Statement of Cash Flow Legal and accounting fees Accounts Receivable Inventory Investment Opportunity Accounts Payable Phase 1 and 2 of the Offering Project Production Budgets Warrants Including record release estimate Marketing & Promotion Budgets Total Production Cost Balance Sheets Total Marketing & Promotion Cost unit Artist/Producer Royalties Mechanical Royalties
Sales Revenue Unit Manufacturing Expense